Having a successful online business sometimes requires Tooting Your Own Horn.

Toot Your Own Horn

Something I seem loathed to do. But I am trying to mend my ways, which is why I am writing this particular post to remind myself along with you about the need and benefits of doing so.

Being humble has always been a hallmark of kindness and esteem. Now while not a current trait of today’s politicians there was a time when they too aspired to be so. That trait seems to be lost on several with no sign of it returning. But I am going to assume you are not in politics.  

That said it should be noted that you can be humble while still giving yourself credit f

or your accomplishments. Something that will be very important as you build an online business. When you’re proud of what you’ve done, the building blocks of self-esteem become tighter and tighter and eventually, you learn to trust yourself and your decisions.

Stop for just a minute to consider what your accomplishments are.  They don’t have to just be about what you create in your own line business.  I’ll share just one of mine as an example, and it has nothing to do with my two businesses – Doing Aging Different or inspiration For Living 

Here goes. 

One of the small things I accomplished was to help get two throw-away kids through high school.  I call them “throwaway kids” because their families did just that – threw them away.  It wasn’t that they couldn’t afford to keep them.  Both of these families were extremely well off, much, much more so than we were.  My two stepdaughters each had a hand in bringing them to me.  One was a girl of mixed ethnicity (black and white) and her stepfather, a very well-known oil executive could not deal with that.  She had tried several times to commit suicide and on the third attempt said she would succeed next time unless her parents let her come and live with us.  I was unaware of all this until at my stepdaughter’s pleading I went to collect her at the hospital where her parents consented to her coming home with us.  It was strange and a little difficult but she stayed with us until she graduated and finally connected with her biological father.  Today that girl is a Doctor at one of the USA’s most prestigious hospitals in Boston.  (FYI – I’m in Canada)  I’m so grateful that we played a very small part in her future and what she has achieved!

I know you are thinking, great good on you but what does any of that have to do with my business?   Nothing! But that story I’m sure had your attention for a bit and to some degree demonstrated my humanity.  The real point of it was to demonstrate an old sales adage that works still works for online businesses.  People don’t care how much you know until they know how much you care.  Additionally, when it comes to tooting your own horn, people want to do business with people they know, like and trust.  The little story (which is a true story)  was one way of helping people get to know and like me. Next, it might also have them trust me just a little more.  For you now though I want to continue with how and why YOU should toot your own horn.


Every success that is passed on to others will make them sit up and notice you and respect you for your hard work.

If you can’t toot your own horn, it’s going to be difficult for others to know what you’ve accomplished especially in an online environment.  So remember that you don’t have to simply give yourself credit for professional achievements because personal achievements are also very important.

You may have lost weight over a period of time or achieved another personal goal that you’re proud of. If they relate to the business you are in then even better. 

Those are triumphs that are brag-worthy. While you don’t have to talk about yourself and your achievements until people are bored, it’s okay to use it as a way to motivate others and yourself.

Rewards are an important part of building your business self-esteem and collecting the building blocks necessary for success. When you do achieve a long-sought-after goal, reward yourself with something you can look forward to on your journey. Then remember to share with your people.  

Where? In your emails, newsletter, on Facebook, Instagram and perhaps a video on youtube. 

Even sharing about a day off spent with family or getting something for yourself that you’ve always wanted can be perfect.  Just make a mental note to take some pictures to share.  When you reward yourself, you’re reinforcing your self-esteem building while also making you real to your audience.

Online entrepreneurs (like me) seem to have a problem with defining themselves as worthy and successful. Instead, they think about failures rather than successes and avoid telling their fellow marketers and lists that they’re proud of what they’ve done.

When you praise yourself and what you’ve accomplished and tell other online marketers and customers, they’re likely to begin conversations and want to know how you did it.  So you should be genuinely proud of your triumphs however small or seemingly unrelated to what you sell.

Giving yourself credit for accomplishments can open a whole new world of enthusiasm and confidence in yourself. And when you feel confident about yourself, the world pays attention to you and your goals because you aren’t telling yourself that you can’t.

Gandhi once admonished people to, Be the change you want to see in the world.  When you change for the better or have little or big successes that you’re proud of, let the world know. You could become just the inspiration your audience wants and needs.

I have created a little worksheet to get you going.  No opt-in is required, just click this link to download your FREE copy.